Luxury festivals are transforming the traditional British festival experience with hot tubs, fine dining, and VIP toilets. As festivalgoers seek comfort and exclusivity, organizers are ramping up premium offerings from private bathrooms to gourmet meals.
The Rise of Luxury Festival Experiences
Millennials and Gen Z are driving a shift toward spending on experiences over possessions. Festivals now cater to this demand with upscale amenities. At Love Supreme jazz festival, a 65-seater restaurant by chef Yotam Ottolenghi served a £65 three-course menu with an £80 rosé, selling out across all 13 sittings.
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Fine Dining and Premium Catering
Wilderness festival, nicknamed the “Waitrose of festivals,” offers a Fortnum & Mason picnic for £97.50 per head. The menu includes duck liver parfait with orange jelly and chilli and dill prawns. These elevated dining options attract those seeking gourmet experiences in a festival setting.
| Festival | Luxury Offer | Price |
|---|---|---|
| Love Supreme | Ottolenghi restaurant | £65 per person |
| Wilderness | Fortnum & Mason picnic | £97.50 per head |
| Latitude | VIP loo lounges | £80 |
VIP Toilets and Pamper Parlours
Companies like When Nature Calls provide upmarket facilities at festivals such as Latitude and Rewind. For about £80, customers access “loo lounges” with porcelain toilets, resident DJs, and no queues. These VIP toilets eliminate the pungent chemical odors of standard festival bathrooms.
Hot Tubs, Saunas, and Cold Waterfall Drenches
Beyond dining and toilets, luxury festivals now feature hot tubs, saunas, and cold waterfall drenches to keep attendees refreshed. These amenities turn rough camping into a spa-like retreat, appealing to those willing to splash the cash.
- Hot tubs and saunas for relaxation
- Cold waterfall drenches for cooling off
- Pamper parlours for beauty treatments
- Private toilets with luxury finishes
- Fine dining from top chefs
Why Festivalgoers Choose Luxury Upgrades
The under-pressure festival industry sees luxury as a growth area. By offering exclusive experiences, organizers attract a demographic that values comfort and uniqueness. Digby Vollrath, CEO of Togather, notes that festivals are the ultimate expression of experience spending for younger generations.
FAQ
What luxury amenities are available at festivals?
Luxury festivals offer hot tubs, saunas, cold waterfall drenches, fine dining restaurants, VIP toilets, and pamper parlours.
How much do VIP festival experiences cost?
Prices vary: fine dining meals range from £65 to £97.50 per person, while VIP toilet access costs around £80.
Which festivals offer luxury upgrades?
Love Supreme, Wilderness, Latitude, and Rewind are among festivals with premium dining, VIP toilets, and spa-like amenities.
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