Steve Hilton, the Republican candidate for California governor, is facing intense criticism from within his own party over a controversial campaign ad that critics have labeled 'creepy' and filled with sexual innuendo. The video, titled 'Just Try It, California,' was released last week and has sparked a firestorm of backlash.
What Happens in the Ad?
The ad depicts two young women with brightly colored hair sitting on a bed in front of a pride flag in low lighting. One nervously says, 'I can't believe I'm doing this,' while the other strokes her hair and coaxes, 'don't be nervous, it's not that bad' before guiding her to fill out a ballot for Hilton and aggressively commanding, 'lick it.' The suggestive tone has raised eyebrows across the political spectrum.
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Republican Backlash
Sonja Shaw, the Republican nominee for California superintendent of public instruction, called the ad 'creepy, weird, disturbing garbage.' She wrote on social media, 'This is a clear example of exactly why good people are walking away from the Republican Party. As a mother and someone who has fought to protect the innocence of children, this crosses a line. We have lost our way.'
Michael Gates, the party's nominee for state attorney general, also condemned the ad, adding to the growing chorus of disapproval from within Hilton's own ranks.
Impact on the Campaign
The controversy comes as Hilton, a British former political adviser to David Cameron and Fox News host, is fighting to advance his longshot bid against Xavier Becerra, the former health secretary. With just a few weeks to go before the November midterms, Hilton is trailing in the polls. This ad may further alienate moderate voters and deepen divisions within the party.
Key Takeaways
- Steve Hilton's campaign ad uses sexual innuendo and has been called 'creepy' by fellow Republicans.
- Prominent GOP figures like Sonja Shaw and Michael Gates have publicly condemned the ad.
- The controversy could harm Hilton's already struggling campaign against Xavier Becerra.
- The ad highlights ongoing divisions within the Republican Party in California.
Comparing Reactions
| Figure | Role | Reaction |
|---|---|---|
| Sonja Shaw | Republican nominee for CA superintendent of public instruction | Called ad 'creepy, weird, disturbing garbage' |
| Michael Gates | Republican nominee for CA attorney general | Condemned the ad |
| Steve Hilton | Republican candidate for CA governor | Defended ad as bold and attention-grabbing |
FAQ
What is the Steve Hilton campaign ad about?
The ad features two young women in a suggestive scenario, with one encouraging the other to fill out a ballot for Hilton and saying 'lick it.' It has been criticized for its sexual innuendo.
Why are Republicans criticizing the ad?
Many Republicans find the ad's tone and content inappropriate and offensive, with some calling it 'creepy' and 'disturbing garbage.' They believe it crosses a line and damages the party's image.
How does this affect Hilton's campaign?
Hilton is already trailing in the polls against Xavier Becerra. The controversy may further alienate voters and hinder his ability to gain momentum before the midterms.
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