Fire TV Stick Deals: Save Big on HD, 4K Select, and 4K Plus Models 2026

Amazon has kicked off the week with a wide range of discounts on its own devices, and the Fire TV Stick deals are among the most compelling. We've already covered the best discount on the Kindle Scribe, and now it's the turn of the Fire TV Stick lineup, which has several offers available right now.

Fire TV Stick HD: A Solid Budget Option

The most basic dongle from Amazon is the Fire TV Stick HD, which recently launched a new generation with processor improvements and other upgrades. Its price is now €31.99 instead of €49.99. It's the recommended model for those with a non-4K TV, whether smart or not, and it can be used without plugging into a power outlet since it connects directly to the TV.

Being so basic, it doesn't currently have any bundle deals in the store, and its price is higher than the model we'll discuss next. Additionally, it doesn't allow installing external apps, though it is compatible with Game Pass and Amazon Luna.

Fire TV Stick 4K Select: Better Value with 4K

The Fire TV Stick 4K Select is also one of Amazon's most basic models, but it has two important particularities: it offers 4K resolution and is compatible with Amazon Luna, Amazon's video game service, as well as Game Pass. Its price is €29.99 instead of €54.99, making it a better recommendation than the previous model.

It's worth noting that it also doesn't allow installing external apps and isn't compatible with Dolby technologies. Despite these limitations, the 4K Select delivers excellent value for money, especially for those who want 4K streaming on a budget.

Fire TV Stick 4K Plus: The Recommended Model

The Fire TV Stick 4K Plus is the recommended model for most users, offering a balance of performance and features. While the excerpt doesn't provide specific pricing for this model, it's positioned as the sweet spot in the lineup, likely offering Dolby support and possibly more storage or other enhancements over the 4K Select.

For those who want the best streaming experience without jumping to the Fire TV Cube, the 4K Plus is the way to go. It supports 4K resolution, HDR, and likely includes Dolby Atmos for immersive audio.

Comparison of Fire TV Stick Models

To help you decide, here's a quick comparison of the key features and prices of the models on sale:

Why These Deals Matter

These discounts make it an excellent time to upgrade your streaming setup. The Fire TV Stick 4K Select at €29.99 is particularly noteworthy because it's cheaper than the HD model despite offering 4K resolution. That's a rare inversion in pricing and makes the 4K Select the obvious choice for budget-conscious buyers with a 4K TV. The background to this story is set out in Amazon Device Deals: Kindle, Fire TV Stick, Blink Cameras. A related thread runs through Amazon Deals Today: Fire TV Stick 4K Plus and Xiaomi Watch S4 Offers. Earlier coverage in Amazon Prime Deal Days: Top Smart Home Device Deals Up to 67% shows how the argument developed.

For those who want the best experience, the 4K Plus is worth the extra investment, especially if you have a Dolby Atmos sound system or want the smoothest performance. Keep in mind that none of these models allow installing external apps, so if that's important to you, you might need to look at higher-end models like the Fire TV Cube. A closer look at the same subject appears in MediaMarkt's Best Deals on Kindle, Fire TV Stick, and Echo. Anyone following the wider picture can start with MediaMarkt Tech Deals: LG OLED TV, Kindle, and Fire TV Stick. The same theme surfaces in Amazon Fire TV Stick 4K: New Remote, OS, and USB Power, which takes a different angle.

Key Takeaways

• Fire TV Stick HD is now €31.99 (from €49.99) – good for non-4K TVs.
• Fire TV Stick 4K Select is €29.99 (from €54.99) – best value with 4K support.
• Fire TV Stick 4K Plus is the recommended model for most users.
• All models support Amazon Luna and Game Pass but not external apps.
• Deals are available now on Amazon.

What to Watch Next

Amazon's device sales often change quickly, so if you're interested in any of these Fire TV Stick deals, it's wise to act fast. Also, keep an eye out for bundle offers that include Luna controllers or other accessories, as these can provide even better value. We'll continue to monitor the deals and update this article if new information becomes available. Context on how this played out before sits in Best Tech Deals on Amazon Today: Save Up to 70%. A companion piece, Xiaomi TV Box S 3rd Gen: The Best Fire TV Stick Alternative, approaches the same subject from another angle.