Dyson CameraJet Review: Is This £420 Smart Toothbrush Worth 2026

The Dyson CameraJet is a £420 electric toothbrush and water flosser hybrid that promises to revolutionise your oral care routine with AI-powered camera technology. But after early reports of failures and a temporary stock withdrawal, many are asking: is this clever gadget actually worth the hefty price?

When Dyson announced its entry into the toothbrush market, the reaction was swift and incredulous. Four hundred and twenty pounds for a toothbrush? It wasn't a typo – Dyson is leaning into the premium pricing strategy. Unlike high-end brushes from Oral-B or Philips Sonicare, which are frequently discounted, the CameraJet's £419.99 price tag is firm.

What Makes the Dyson CameraJet So Expensive?

The CameraJet combines an electric toothbrush and a water flosser into one device, which Dyson argues is two products in one. But the real cost lies in the technology packed inside. The standout feature is a built-in camera that provides a live view of your mouth as you brush, helping you see exactly where you're cleaning.

This isn't just a gimmick – the camera pairs with an app to give real-time feedback and ensure you don't miss hard-to-reach areas. Dyson's commitment to innovation is commendable, even if the price makes your eyes water.

Key Features at a Glance

• Integrated camera for live mouth monitoring and guided brushing
• Water flosser built into the brush handle for a two-in-one cleaning experience
• AI-powered feedback via companion app to improve technique
• Premium build quality and design typical of Dyson products
• Long battery life and sleek charging stand

Teething Troubles: The Launch Controversy

Despite the clever engineering, the CameraJet's launch wasn't smooth. Multiple online reports emerged of units failing within weeks of purchase, leading Dyson to temporarily pull the product from sale. The company attributed the issue to a "single component issue affecting a small number of early batches."

Our review unit performed without a hitch, and the brush is now back in stock. However, the incident serves as a reminder that complex tech can sometimes be prone to reliability hiccups – especially in early production runs.

How Does the CameraJet Compare to Traditional Electric Toothbrushes?

At £420, the CameraJet costs roughly four times as much as a high-end Oral-B or Sonicare model. But those brushes don't offer a built-in camera or water flosser. The table below breaks down the key differences.

Is the Dyson CameraJet Worth £420?

Whether the CameraJet justifies its price depends on how much you value cutting-edge tech in your daily routine. For tech enthusiasts who want the latest gadget and appreciate Dyson's design ethos, it's a compelling – if extravagant – choice. The camera genuinely helps improve brushing technique, and the integrated flosser saves counter space.

But for most people, a £100 electric toothbrush paired with a separate water flosser will deliver 90% of the benefits for a fraction of the cost. The CameraJet is a luxury item, not a necessity.

If you're intrigued by Dyson's foray into oral care, you might also enjoy our detailed breakdown of the Dyson CameraJet electric toothbrush with AI camera and irrigator, where we explore the technology in greater depth. The background to this story is set out in Philips Sonicare DiamondClean 9900 Prestige: Smart Toothbrush Review. A related thread runs through Big Toothbrush: How Electric Toothbrush Market Became Lucrative.

What to Watch Next

Dyson's entry into the toothbrush market signals a growing trend of high-tech personal care devices. As competition heats up, we may see more affordable alternatives with similar features. For now, the CameraJet remains a niche product for early adopters. Earlier coverage in Best Electric Toothbrushes UK 2025: Top Tested Picks for Every Budget shows how the argument developed. A closer look at the same subject appears in Best Electric Toothbrushes in the UK for Every Budget: Our Top Picks.

Keep an eye on firmware updates and app improvements – Dyson has a track record of refining its products post-launch. And if you're considering a purchase, be sure to check return policies given the early reliability concerns. Anyone following the wider picture can start with Suri Core 1.0 Electric Toothbrush Review: Sustainable Budget Pick.

For a broader look at Dyson's smart toothbrush launch and its implications, read our analysis of the Dyson £420 smart toothbrush with live mouth camera. And if you're curious about other premium products that have stood the test of time, our roundup of the 25 most loved products still worth buying offers valuable insights.