On April 20, the premiere of Huawei Pura 90 Pro with new gradient colors! 2026

Huawei has officially announced the launch date for its new generation of flagship photography smartphones. The Huawei Pura 90 series will make its official debut in the Chinese market on April 20, 2026. Through the official promotional materials published on the Chinese Weibo network, the company focuses on the Pura 90 Pro and Pura 90 Pro Max models, revealing the final design, color palettes and memory configurations, but leaving the details of the camera hardware and the processor for the day of the event. The possibility of an "Ultra" version seems, based on the data so far, to be removed for this year.

In the field of design, Huawei chooses the path of continuity and establishing a strong corporate identity. The Pura 90 series retains the distinctive, asymmetrical triangular camera module on the back that was successfully introduced by last year's Pura 80 series. This design choice immediately differentiates Huawei devices from the competition, which traditionally opt for circular or square camera islands.

The biggest differentiation on the outer casing comes with the return of gradient colors, an aesthetic that Huawei has established in the past (with devices like the P20 and P30 Pro) and is now bringing back strongly. In particular, the flagship Huawei Pura 90 Pro Max will be available in four options. The classic Obsidian Black and Dawn Gold will feature a monochromatic, solid finish. Instead, the Sunset Purple (purple) and Emerald Lake (green) options will carry the new gradient coating that changes shade depending on the angle of incidence of the light.

The Huawei Pura 90 Pro model will also come in four colors, with a slightly different approach. The Black Mulberry and White Coconut options will offer a matte texture, while the more intense Orange Soda and Pink Guava colors will incorporate the same gradient color change effect.

An interesting fact that emerges from the company's official posts is the complete identification of the two models in terms of memory configurations. Unlike previous generations where the Max or Ultra models enjoyed exclusivity in RAM, this year Huawei is offering the exact same flexibility to both devices, leaving the differences likely to be found in screen size, battery and sensors.

Specifically, the Pura 90 Pro and Pura 90 Pro Max will start at 12GB of RAM, with options for 256GB or 512GB of internal storage. For the most demanding users, there will be versions available with 16GB of RAM accompanied by 512GB of storage, while the top version will combine 16GB of RAM with 1TB of storage. The generous amount of RAM indicates the increased need to support local AI algorithms within the Huawei ecosystem.

Given Huawei's strategy, the exact technical specifications of the cameras and processor (SoC) are not revealed before the official launch. The company is expected to incorporate a new-generation Kirin processor (designed by HiSilicon with 5G support), continuing its independence path. The performance, energy efficiency and thermal behavior of the new chip are the big bets for the Chinese company.

In the field of photography, the Pura series is Huawei's technological arsenal. Although the megapixels, sensor sizes and telephoto capabilities remain unknown, the market is expecting major upgrades. Emphasis will likely be on improving dynamic range, focus speed and computational photography zoom performance with the evolution of the XMAGE system. Additionally, information on the exact dimensions and features of the OLED displays, as well as the battery capacity, will be finalized on April 20.

The arrival of the new series in Europe (and by extension in Greece) is usually placed a few months after the presentation in China. The software will continue to be based on the Huawei environment, without the pre-installed Google services (GMS). Users in Greece are now familiar with the AppGallery alternative, but also with reliable software solutions (such as GBox or GSpace) that allow the smooth operation of applications such as YouTube, Google Maps and Gmail. At the same time, contactless payments via NFC are normally supported in our country through third-party applications (e.g. Curve) and local banking apps. The big question remains the final pricing in the European market, which will judge the competitiveness of the Pura 90 against the established flagships of the Android and iOS ecosystem.

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