March 11, 2025, 4:17 p.m. | Reading time: 5 minutes
Renting out an apartment through platforms like Airbnb can be a lucrative way to earn some extra money. But of course you need appropriate space for this - or not! There are currently an increasing number of cases of fraud in which alleged providers put accommodations online that either look completely different or do not exist at all. These false offers are often based on images generated using artificial intelligence (AI). Sunnytrips gives tips on how to recognize such counterfeits.
On social media and dating platforms, more and more people are using image editing programs and artificial intelligence (AI) to appear more visually attractive and attract potential prospects. How successful this approach is in the search for true love remains to be seen. However, such technologies are increasingly being used fraudulently. The colleagues from TECHBOOK recently reported on scams on dating apps in which the feelings of those looking for a partner are exploited in order to enrich themselves financially. Similar scams also exist in other areas, such as holiday bookings. The consumer advice center has already brought the increase in fraud involving false accommodation and tickets to the fore.
Vacation booking scams are on the rise
AI images in ads on Airbnb and Co.
Tips for recognizing AI images on Airbnb, Booking and Co
Vacation booking scams are on the rise
As the consumer advice center writes, vacation dreams can quickly turn into nightmares if, for example, the nice accommodation you booked doesn't actually exist or you've already fallen into the trap when you supposedly booked it. The whole thing has long been a system: Fraudsters create professional websites that offer package holidays, flights or accommodation. Or they pretend to be genuine and trustworthy providers. No special technical knowledge is required - the pages can therefore be easily put together from existing modular systems from Internet providers.
An important tip to avoid falling for fake holiday offers could be: only use verified booking sites. But unfortunately you are no longer safe from fraudsters there either.
How you can protect yourselfNew scam when booking via Booking.com
Consumer advice center warns to be careful of bad scams involving holiday apartments!
AI images in ads on Airbnb and Co.
Airbnb scams have been around for a long time. The same applies to Fewo-direkt, where private holiday apartments are rented out, and also to Booking. Sunnytrips reported on fake accommodation offers that are circulating there and with which criminals try to cheat out advance payments. But now the online platform was forced to warn again about increased fraud attempts in the run-up to the Easter holidays. According to this, holiday apartments would be advertised with the help of AI images that do not actually exist.
Holiday-hungry people are often seduced by seemingly attractive offers - and this is apparently happening more and more often. A study commissioned by Airbnb shows that many people have difficulty recognizing and identifying AI-generated images. They fall for the scam. In such cases, Airbnb recommends reporting the incident immediately as it falls under fraud prevention. Users are usually entitled to a refund. However, additional challenges may arise, especially if you have already traveled to a location where the booked accommodation does not exist. It's important to note that Airbnb's AirCover protection program, designed primarily for property damage and liability claims, does not cover additional travel-related issues. Therefore, reimbursement of travel costs is unlikely.
Tips for recognizing AI images on Airbnb, Booking and Co
In the above example of AI-generated people, such as: B. can be found on dating portals, it is a little easier to recognize manipulation. The natural fall of hair, the reflection in the eyes or the position of the hands cannot yet be reproduced very realistically by the AI. When it comes to objects, recognizing fakes is a little more difficult. But if you pay attention to the following abnormalities, you will be well prepared.
Strange image composition. AI-generated images often have unusual perspectives or distortions that are rare in natural images.
Irregular patterns. Pay attention to detail and zoom in on questionable areas. For example, in AI images, patterns such as windows or doors may repeat or appear irregular.
Slipped or missing characters. AI images are often noticeable because of blurry or difficult-to-read labels, or even if they are missing. The problem with words is well known, which is why these fake information are often avoided if there is fraudulent intent.
Unnatural play of light and shadow. Look carefully. Does the shadow match the light?
Strange textures. Here too, a closer look is recommended. Textures often appear unnatural in AI images. In the case of accommodation, you should therefore pay attention to walls and carpets.
On the other hand, shots that are too perfect can also provide evidence that they were generated using AI. “Images that are particularly professional in private accommodation on Booking, Airbnb or Fewo-Direkt should make you sit up and take notice,” warns the consumer advice center.
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