The world of high-end timepieces continues to captivate collectors and enthusiasts alike. There are stunning releases from renowned brands such as Omega, Rolex, and Tag Heuer.
Let's explore the best new luxury watches of 2024, showcasing the latest innovations, designs and trends that have captured the attention of watch aficionados worldwide. Here are the best new luxury watches that are making waves in the industry this year.
What are the Best New Luxury Watches of 2024 ?
Omega Speedmaster Super Racing
The Omega Speedmaster Super Racing has a black dial with a yellow racing-style minute track and a date window at 6 o'clock. It has a 44.25mm stainless steel case with a black ceramic bezel and tachymeter scale.
The watch is powered by the Omega Co-Axial Master Chronometer 9900 movement, and has a black leather strap with yellow rubber lining. Worthy newcomer in the Speedmaster line, the Super Racing was released in January 2023 and is priced at $11,000.
Rolex Daytona PLATINUM Ref. 126506
The Rolex Daytona Platinum is synonymous with first-class technical features, and unique looks. This watch is crafted from platinum, for an elegant appearance. The 40mm platinum case is complemented by a chestnut brown Cerachrom ceramic bezel with a tachymetric scale, and an oyster bracelet.
The watch features an ice-blue dial with snailed counters, 18 kt gold applique hour markers, and hands with a Chromalight display, a highly-legible luminescent material that emits a long-lasting blue glow. The watch is powered by a self-winding mechanical movement, which ensures accurate timekeeping. The watch is water-resistant up to 100 meters, making it suitable for daily use.
The Rolex Daytona Platinum REF. 126506 has a rich history and has evolved over the years. From the 50th-anniversary celebration model with its platinum construction and unique dial colors to the recent 2023 edition with updated bezel, this watch has remained a favorite among watch enthusiasts.
TAG HEUER Carrera Chronograph Skipper
The synergy of sailing and motorsports are brought to life with TAG Heuer's Carrera "Skipper." A bold tribute to sailing heritage, captured in a unique palette. The latest addition to TAG Heuer's Carrera family embodies the brand's sailing legacy. As the official timekeeper for global sailing events, including the prestigious America's Cup, TAG Heuer's influence shines.
A partnership with The FlyingNikka, a revolutionary foiling offshore Maxi yacht, promises dominance in 2023's sailing competitions. Introducing Carrera Skipper—a timepiece embracing maritime heritage. With a 39mm Glassbox foundation, it features vibrant accents, colorful subdials, and a red second hand. Driven by the TH20 06 movement with chronograph functionality, this men’s luxury watch encapsulates a playful racing spirit. The TAG Heuer's Carrera "Skipper watch is priced at $6,750.
Breitling Navitimer B01 Chronograph
The Breitling Navitimer B01 Chronograph is a classic pilot's watch that has been updated with modern refinements. The watch features a smart black dial with baton indexes and chronograph counters. It is available in case sizes that range from 41mm to 46mm in diameter.
The watch has a large signed winding crown flanked by two pushers, along with a screw-down caseback that is fitted with a sapphire display window to offer a view of the internal movement.
The watch is driven by the Manufacture Breitling Caliber 01 movement, which offers water resistance to 30 meters and a 70-hour power reserve. As a classic design watch, the Breitling Navitimer B01 Chronograph is priced at $11,900.
Oris Dat Watt Limited Edition II
The Oris Dat Watt Limited Edition II is a special watch designed in collaboration with the Common Wadden Sea Secretariat. This watch is manufactured in a limited edition of 2,009 timepieces. The watch has a unique green dial, colored to reflect the way light reflects off the salt marshes found in the Wadden Sea.
Its dial displays the lunar cycle and tidal range in the Northern Hemisphere via the Oris-developed Pointer Moon function. The watch is based on the 43.5-mm Oris Aquis divers' watch. Turn the watch over, and you'll find the caseback with custom engravings unique to this limited edition, including the Wadden Sea shoreline. The Oris Dat Watt Limited Edition II is priced at $3,200.
Tudor Black Bay Burgundy METAS Certified
Crafted with precision, the Black Bay boasts a burgundy bezel with a touch of sophistication. Its design has evolved, exemplifying TUDOR's commitment to refinement. The "T fit" clasp ensures a seamless and secure fit, a testament to both form and function.
Certified as a METAS Master Chronometer, this watch embodies unrivaled accuracy and performance. With a water resistance of 200 meters, it's ready to accompany you on any adventure. The iconic dots and batons markers on the black dial provide clear visibility and elegance.
The Black Bay is powered by TUDOR's mechanical movement MT5602-U. This model pays homage to 60 years of TUDOR's diving legacy, encapsulating the brand's storied history in one iconic timepiece. The price range for the watch starts at around $4,125.
Grand Seiko SBGW295
The Grand Seiko SBGW295 is a limited edition luxury dress watch that commemorates the 110th anniversary of Japan's first wristwatch, the Laurel. The watch features a 38mm Brilliant Hard Titanium case that strikes a balance between heritage and modernity.
The star of the watch is the black urushi lacquer dial, which is handcrafted using the traditional Japanese technique of urushi. The dial is adorned with a sparkling picture (maki-e) that adds to its unique appeal. The watch is powered by the 24-jewel hand-wound Caliber 9S64 mechanical movement, which offers a 72-hour power reserve.
The Grand Seiko SBGW295 is a limited edition watch, and only 500 pieces are available worldwide. Its price range is around $8,000 to $10,000.
Girard-Perregaux x Saint Laurent Casquette 2.0
The Girard-Perregaux x Saint Laurent Casquette 2.0 watch combines the expertise of two iconic brands. This timepiece features a sleek black ceramic case with a diameter of 43mm and a thickness of 15mm. The watch has a black dial with a date display and a small seconds sub-dial.
The hands and indexes are coated with Super-LumiNova for easy readability in low light conditions. The watch is powered by a self-winding mechanical movement with a power reserve of 46 hours. The strap is made of black rubber and features a Saint Laurent logo. The watch is water-resistant up to 100 meters. The Girard-Perregaux x Saint Laurent Casquette 2.0 is priced at around $6,000.
Audemars Piguet Royal Oak
The new Audemars Piguet Royal Oak features a smoked blue dial with “Grande Tapisserie” pattern, white gold applied hour-markers, and Royal Oak hands with luminescent coating. It has a 41mm 18-carat white gold case, glare-proof sapphire crystal and caseback, screw-locked crown, and a white gold bracelet.
Offered for around $57,000, the watch (Ref. 15510BC.OO.1320BC.02) is water-resistant up to 50m. It was released on May 2023 exclusively in Japan, and then offered worldwide in July 2023.
Patek Philippe Nautilus 5811
The luxury sports watch with a rounded octagonal face and an integrated bracelet, launched in 1976. The Patek Philippe Nautilus REF. 5811/1G-001 features a date display, a power reserve indicator, and a running seconds subdial.
Its dial is protected by a sapphire crystal and is water-resistant up to 120 meters. The 'ears' on each side of the Nautilus were inspired by the oversized hinges of watertight windows. The Nautilus is highly coveted by collectors and is one of the coolest watches made in steel, thriving in the luxury sports watch category.
A. Lange & Söhne Odysseus Chronograph
The A. Lange & Söhne Odysseus Chronograph is a high-end watch model that combines traditional craftsmanship with modern design. It features unique elements such as untreated German silver, a hand-engraved balance bridge, and gold chatons secured by blued screws.
The watch is highly water-resistant, with a rating of 12 bar, or 120 meters. Its black dial and red central chronograph seconds hand provide a sleek and sporty look. The watch is designed for daily use, combining practicality with luxury. It is a $140,000 limited edition watch, with only 100 pieces available exclusively at A. Lange & Söhne boutiques.
IWC Pilot’s Watch Black Aces
The IWC Pilot's Watch Automatic Black Aces Ref. IW3269-05 is a timepiece that seamlessly merges aviation heritage with modern craftsmanship. Its matte black titanium and ceramic case, 41mm in diameter, houses a luminous white dial adorned with Arabic numerals and alpha hands. Notably, the emblem of the 41st Fighter Attack Squadron ("Black Aces") at 6:00 adds a unique touch.
IWC's caliber 32100 animates the watch, offering a 72-hour power reserve and hacking seconds. With a closed case back, sapphire glass, and 60m water resistance, this 2023 creation is a testament to the brand’s precision and innovation. The price range for this watch is around $4,000 to $5,000.
Oris ProPilot X Kermit Edition
The Oris ProPilot X Kermit Edition is an high-end watch that boasts a high-performance automatic movement with a power reserve of 120 hours and a frequency of 28,800 vph (4 Hz). It is designed for daily use, with functions including hours, minutes, seconds, and date. Kermit appears in the date slot at 6 o'clock every 1st of the month.
The watch has a sporty, modernist overall character, with a unique faceted end link bracelet and streamlined angular design. With its practical utility and distinctive design, the Oris ProPilot X Kermit Edition is a luxury watch priced at $4,600, that is both stylish and functional.
Cartier Santos-Dumont Micro-Rotor
The Cartier Santos-Dumont Micro-Rotor is a jewel that combines exceptional craftsmanship with a timeless design. Revealed at Watches And Wonders 2023, this luxury watch is equipped with a micro-rotor automatic movement, ensuring precise timekeeping and a power reserve of up to 48 hours.
The stainless steel case, measuring 38mm in diameter, exudes sophistication and durability. Its silvered dial features Roman numeral hour markers and blue steel hands, adding a touch of elegance to its overall aesthetic.
With water resistance up to 30 meters, the Santos-Dumont Micro-Rotor is not only a stylish accessory but also a reliable timepiece for everyday wear. The watch's sapphire crystal case back allows a glimpse into the intricate inner workings of the movement, showcasing the artistry and precision that Cartier is renowned for. The yellow gold with blue lacquer model will retail for EUR 37,500, the pink gold for EUR 36,400, and the steel for EUR 27,900.
Roger Dubuis Excalibur Spider Lamborghini Countach
The Roger Dubuis Excalibur Spider Lamborghini Countach is a luxurious timepiece that combines the craftsmanship of Roger Dubuis with the iconic design of the Lamborghini Countach. This 47mm watch is finished in pearlescent Bianco Siderale white, the same color specified by Ferruccio Lamborghini for his own Countach.
It features the Roger Dubuis Hyperwatch™ technology, and is equipped with a tourbillon movement. This exclusive timepiece is limited to just eight pieces. The Excalibur Spider Countach Mineral Composite Fiber 47mm ref. RDDBEX0988 is priced at $851,000. The Excalibur Spider Countach DT/X is priced at $809,000.
Features to Consider When Buying a New Luxury Watch
Material and design
Men’s and Women's Luxury watches are made from various materials, such as gold, titanium, carbon fiber, and stainless steel. Each material has its own benefits, visual appeal, and functionality. Some established and new brands also use innovative materials like ceramic for added durability and a unique look.
Movement and complications
A watch's movement is the mechanism that powers its functions. Complications are any functions beyond telling time, such as date displays, chronographs, and moon phase indicators. Some luxury watches feature grand complications, which are intricate and challenging to produce. When choosing a luxury watch, consider the movement type and the complications you desire.
Brand reputation and heritage
The reputation and heritage of a luxury watch brand play a significant role in the watch's value and appeal. Some popular luxury watch brands include Rolex, Omega, Patek Philippe, Breitling, and Cartier. Each brand has a unique history, iconic designs, and a commitment to innovation and quality.
Price range
Luxury watches come in a wide range of prices, depending on factors such as brand, materials, and complications. Set a budget and research watches within your price range to find the perfect timepiece for you.
How to Choose the Right Luxury Watch for You
Personal style and preferences
Consider your personal style and preferences when choosing a luxury watch. Luxury watches come in various designs, materials, and complications, so select a watch that complements your taste and wardrobe.
Occasion and purpose
Think about the occasions and purposes for which you'll wear the watch. Some luxury watches are more suitable for formal events, while others are designed for sports or casual wear. Choose a watch that fits your lifestyle and intended use.
Budget and investment value
Set a budget for your luxury watch purchase and consider the watch's investment value. Some luxury watches hold their value well or even appreciate over time, making them a worthwhile investment.
Read the Guide
Our guide on How to buy your first Luxury Watch explains every step from budget to high-end watch types, top brands and care tips. A beginner’s essential to make an informed choice and avoid costly mistakes, when buying your first luxury watch.
Best New Luxury Watches - Takeaway
In this blog post, we have taken a closer look at the best new luxury watches of 2023, highlighting the exceptional craftsmanship, innovative designs, and cutting-edge technology that define these remarkable timepieces. From the elegance of Tag Heuer to the iconic status of Rolex and the timeless appeal of Patek Philippe, these watches represent the pinnacle of luxury and style.
As you consider adding a new timepiece to your collection or simply admiring the artistry of these timepieces, remember that each one is a testament to the passion, skill, and dedication of the watchmakers who create them.
