TAG HeuerWe are used to making big signings like that ofTim Howardto present his creations to us. Elite sport is one of his favorite fields, as it perfectly represents the commitment to excellence, precision and high performance that professional sport and the firm share alike.
The TAG Heuer Connected Modular 45 model is specially designed to perform under pressure, like the great athletes that TAG Heuer recruits as ambassadors, and professional football is one of the areas in which the most faces have appeared to tell us about the excellence of this fantastic watch.
And as we have told you, this time they have chosen for this special edition Tim Howard, goalkeeper of the North American Soccer Team, winner of the 2017 Concacaf Gold Cup. He has played 118 games with his team and, in addition to his experience in Major League Soccer with the New York Metro Stars, he has also played in the prestigious Premier League, playing for Everton and Manchester United.
His presentation did not lack words of admiration from Kilian Muller, president of TAG Heuer North America, who declared that he was a fan of the player for his bravery and great performances under pressure, reasons why he was chosen to personify TAG Heuer's #Don'tCrackUnderPressure campaign. Howard also confessed to being a great fan of the brand and its commitment to excellence.
The event also served to present the special Major League Soccer dial for the Connected Modular 45. A dial representative of each of the 22 teams that make up the North American soccer league, which will allow fans to personalize their watch to pay tribute to their favorite team. To design each of the dials, TAG Heuer interviewed the best players from each club about their experience with the team, the city and the fans, and used that information as a source of inspiration to seduce fans of this prestigious competition.
The Major League Soccer spheres have been available in the app store since August, so soccer fans in the US are in luck.
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