Bell&Ross, the maximum reference in aeronautical watches, adds Renault Sport Racing development driver Carmen Jordá to its list of ambassadors. To commemorate this signing, the French brand presented the new emissary in Monaco, the emblematic host city of F1, wearing its latest watch for women, the Diamond Eagle.
The place chosen for the presentation could not exude more elegance: the Amber Lounge. A classic gala event where both celebrities and F1 drivers are transported to a whole universe of nightlife, fashion, charity events, glitz and glamour. Over thereCarmen Jordanshined on the red carpet with the new watch. The new ambassador, passionate about driving car races since she was little, is not only a pioneer in being one of the few women to break into the world of motor sports but now also brings a feminine presence to Bell & Ross, a brand that is usually associated with the masculine.
El Diamond Eagle, being an exclusive to the Baselworld 2016 watch fair held in Basel (Switzerland), is designed with a midnight blue dial set with 7 diamonds evoking the constellation of the Eagle, the set of bright stars that navigators used to orient themselves when traveling by land or sea. Conceived with the classic and iconic Bell & Ross square shape, it has two thin hands and shiny metal indexes, with a streamlined design that make it easy to read the time. Its delicate and powerful machined steel case has a highly precise “Swiss made” quartz movement inside and is water-resistant to 100 meters. In addition, the midnight blue alligator strap, with pearly reflections, contributes to the harmonious palette of blues used for this model.
At the presentation of this fascinating model, the new ambassador was accompanied by Carlos-A. Rosillo, CEO and president of the brand, who stated: «Since we met Carmen, we have been looking for a way to incorporate her into the Bell & Ross team. Strength and precision are the principles of any racing driver with ambition, like Carmen, and they are also the principles of all watches developed by Bell & Ross. "She represents the Bell & Ross woman who is sophisticated and strong and always eager to stand out and chart her own path."
The fusion between this elegant and contemporary watch together with the sophistication ofCarmen JordanThey are a perfect combination, since the concepts of optimal performance under extreme conditions, experience, perseverance and a unique and sporty air are representative of both the pilot and the refinedDiamond Eagleby Bell & Ross.
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