The news is recent: thanks to the large investment made in recent years, IWC extends its warranty from 2 to 8 years with the My IWC program. This means that the buyer of an IWC brand watch will be able to have peace of mind during all that time against possible operating problems with their wonderful and newly acquired machine. But that's not all: at IWC they are so sure of their watches that they offer this extension even retroactively: any watch purchased in the last two years whose standard warranty is still valid will be able to benefit from this extension of the warranty.
The only requirement will be to register on the page https://myiwc.iwc.com/es/register/manual, first with the serial number of the watch (inscribed on the warranty card) and then - presumably - with the owner's personal data, since the press release indicates that "members of the program will also be able to enjoy other advantages, such as access to additional services or advance information about new products and events."
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The advantages of the My IWC program for the owner of a new IWC are clear: six extra years of warranty and being a "program member" that will give you access to different extras... and for the brand? Initially, a database of buyers who can spend a certain amount of money on a watch is secured, but it also opens up the possibility of attracting them more towards the brand and building loyalty for future purchases. I imagine that data protection rules similar to those of the EU will apply in Switzerland, so a priori it is unlikely that this database will be shared with other brands in the group, but it is one more step in the loss of relevance of the point of sale or "retailer": with the information about itself voluntarily provided by the customer in exchange for these advantages, the brand's dependence on its distributor is considerably reduced.
A "smart move" by IWC. Let's see how long it takes the competition (inside and outside the Richemont group) to copy the move.
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