Coinciding with the celebration of the legendary Monaco Grand Prix,TAG Heueronce again brought together celebrities from the world of fashion, sports and entertainment for a glamorous and exclusive evening.

Thus, the manufacture, which has been the Official Watch of the Grand Prix since 2011, brought together on its yacht Seadream, moored in the same port of Monaco, renowned personalities from world sport, such as the five-time Super Bowl winner, Tom Brady, the renowned Tour winner, Cadel Evans and Daniel Riciardo himself, driver of the Aston Martin Red Bull Racing team. This group was joined by top model Bella Hadid, Miss Paulina Vega Dieppa and singer Gari Halliwell.



Already on the day of the Formula 1 Grand Prix, the Gird Girls and Boys were able to show off fantastic models ofTAG Heuer. The watches chosen were all white, in line with the emblematic color that outlined the events of the “White Party” organized by the watchmaking firm. There were three models that had the honor of representing the brand's sporting spirit and technical know-how:
- The TAG Heuer Connected Modular 45:an elegant connected Swiss Made watch with very careful finishes, such as the pristine white rubber strap, which presented an innovative concept, as it offers the possibility of exchanging the connected module with a Haute Horlogerie mechanical module (3-hand watch with caliber 5, chronograph with caliber 16 or tourbillon chronograph with COSC certificate). A modular concept that was also appreciated in the handles and bracelet that was highly valued by attendees.
- The TAG Heuer Carrera Heuer 01:the chronograph par excellence ofTAG Heuer. With a HEUER-01 caliber whose continuous improvements have made it a model admired for its high level of quality. The 45 mm chronograph also with a white rubber strap, manufactured 100% byTAG Heuer, starred in great moments alongside the sports aces who gathered at the acclaimed event.
- The Monaco Lady:The Monaco, the iconic model popularized in 1971 by Steve McQueen, remains one of the great successes ofTAG Heuer. Here, in a feminine and all-white version, she showed her most glamorous side with a refined look that shone with its own light throughout the weekend.