TAG Heuer sponsors actor Patrick Dempsey's team at Le Mans 2026

TAG Heuer and Patrick Dempsey Racing signed a sponsorship agreement this weekend on the occasion of the 24 Hours of Le Mans. Almost 40 years after Steve McQueen will appear in the film 'Le Mans' With a Monaco chronograph on the wrist, the Swiss brand brings its participation in the legendary race to real life by supporting the team of this well-known Hollywood star Patrick Dempsey. Fruit of the agreement with TAG Heuer, the Swiss watch brand will celebrate the team's successes in its new advertising campaign and its iconic logo will be visible on the car and on the drivers' suits at each event.

The relationship of TAG Heuer with the engine is long: in 1973, the Ferrari team had the logo TAG Heuer about its 312 PB prototypes; In 2009, Peugeot Sport carried it in turn, and, from 2010 to 2013, it was Audi Sport's turn. The brand has won a total of five titles and, now, makes the association with the most prestigious endurance race in the world a reality, in which until now it had only been in the movies. Dempsey Racing, which - in association with Proton Competition - competes in Le Mans with the team's drivers: Patrick Dempsey himself, Joe Foster and Patrick Long.

Patrick Dempsey, Known protagonist of the Grey's Anatomy series and Hollywood actor, he is an emeritus racing driver and owner of the Dempsey Racing team. "This new association opens up great perspectives," explains the actor. «It is exciting and impressive. Be part of the history of TAG Heuer, which goes back to Jo Siffert, Ayrton Senna and Alain Prost awakens my modesty. I will have to give my best and, as the brand's famous slogan says: never give in to pressure.»

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