Liberty is embracing the sewing boom by more than doubling the size of its fabrics department and hosting craft classes this autumn. The iconic London department store, founded in 1924, saw fabric sales rise 11% last year and expects similar growth as wealthy overseas shoppers and young crafters flock to its expanded 4,630 sq ft space.
Why Liberty Is Doubling Down on Fabrics
The new department houses over 2,500 fabrics with 17 specialist salespeople to help customers select the perfect materials. Lydia King, Liberty’s retail managing director, explains that while other department stores have moved away from haberdashery, Liberty aims to “celebrate and elevate the customer experience.” This fall, the store will also expand its haberdashery area and offer hands-on workshops for crafters.
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Social Media and TV Fuel the Craft Renaissance
The rising popularity of quilting, crochet, and sewing is largely driven by viral demonstration videos on TikTok, Facebook, and Instagram, as well as shows like The Great British Sewing Bee. “It’s a really broad age range from a customer of 13 who has just got her first sewing machine to an international community making things for themselves,” King notes.
Online marketplaces such as Etsy and eBay, along with new craft events, have created outlets for handmade items. The thrift trend—buying secondhand clothing that needs alteration—also boosts demand for sewing skills.
Key Statistics on the Sewing Boom
| Metric | Data |
|---|---|
| Fabric sales growth at Liberty | 11% in the past year |
| New department size increase | 140% bigger (4,630 sq ft) |
| Brits who sew | About 20% (30% of women) |
| UK adults participating in craft | Rose from 15% to 20% in a few years |
Takeaways for Aspiring Sewists
- Liberty now offers an expanded fabric selection and expert advice in-store.
- Free or paid craft classes will be hosted in the new haberdashery area.
- Social media platforms are excellent resources for learning sewing techniques.
- Secondhand clothing alteration is a growing entry point for beginners.
FAQ
What is the sewing boom and why is it happening?
The sewing boom refers to a surge in interest in sewing, quilting, and other crafts, driven by social media tutorials, TV shows like The Great British Sewing Bee, and the popularity of upcycling secondhand clothing.
What changes is Liberty making to its fabrics section?
Liberty has more than doubled the size of its fabrics department, now housing over 2,500 fabrics with 17 specialist staff. It will also host craft workshops in an expanded haberdashery area.
Who is attending these craft classes at Liberty?
The classes attract a wide demographic, from teenagers with their first sewing machine to international shoppers who buy luxury fabrics for bespoke tailoring.
How can I start sewing if I’m a beginner?
Start by watching free online tutorials, visit Liberty’s expanded department for hands-on advice, or sign up for one of their upcoming workshops. Altering secondhand clothes is also a great, low-cost way to learn.
Liberty’s investment in fabrics and craft education signals a bright future for sewing enthusiasts. Whether you’re a seasoned dressmaker or a curious beginner, there’s never been a better time to pick up a needle and thread.
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