Alpina Italia Turns One: Expanding DIY Paint & Home Decor Solutions 2026

With a history spanning over 100 years as a market leader in Germany, Austria, and Switzerland, Alpina Italia has been present on the Italian market for just one year. The brand is growing its product diversification, especially in the DIY sector. Alpina Italia is the DAW Group brand dedicated to the DIY segment, active in the paint industry for over a century with a leading market position in Germany, Switzerland, and Austria. Just over a year ago, the brand entered the Italian market, first occupying shelves at the well-known German chain OBI (50 centers in Italy) with a wide range of products: white and colored ready-to-use water-based paints, wood impregnators, special enamels, and the Ecolabel line “Alpina Natura.” Within a few months, the company accelerated and expanded its presence on the national market, first conquering another showcase in large-scale retail with the Bricofer chain (20 centers), then taking its first steps into small specialty stores, also integrating professional sales lines. In a short time, Alpina also broadened its offering by introducing the tintometric line Your Personal Color and enamels. The ready-to-use colored water-based paint range was also renewed with the new Living Style line, which includes 30 shades organized into four moods: “Simply Cheerful, Simply Welcoming, Simply Relaxing, Simply Inspired.” Each of these includes color combinations designed to inspire color choice and guide users in identifying their own style.

Products Are High-Performing

Modern, lively, and innovative communication is one of Alpina’s strengths, especially expressed through impactful in-store presentations. All products are supported by display layouts, eye-catching packaging with easily understandable product descriptions even for non-experts, sample pots to take home to test combinations with furniture and objects, and displays that include tools for matching colors. Whether you are refreshing a room or tackling a larger home improvement project, Alpina’s range offers solutions that pair well with new wall decor or a statement mirror to brighten your space.

Color Inspiration for Every Room

The Living Style line is designed to help you find the perfect palette for your home. From cheerful accents to relaxing retreats, these paints work beautifully with rugs and curtains to create a cohesive look. For a complete transformation, consider updating your dining table or sofa to complement your new wall colors.

Expanding Your DIY Toolkit

Beyond paint, Alpina’s wood impregnators and enamels are perfect for outdoor patio furniture and garden supplies. Protect and beautify your pergolas or gazebos with durable finishes that withstand the elements. For indoor projects, pair your new paint with kitchen islands and carts or bookcases and shelving units to maximize your space.

Frequently Asked Questions

1. Where can I find Alpina paints in Italy?

Alpina products are available at OBI and Bricofer stores, as well as select small specialty shops. You can also browse complementary items online at GrandGoldman’s home improvement collection.

2. What is the Living Style color line?

Living Style offers 30 shades in four moods: Simply Cheerful, Simply Welcoming, Simply Relaxing, and Simply Inspired. These colors are designed to inspire and guide your choice, working well with wall decor and rugs.

3. Are Alpina paints suitable for outdoor use?

Yes, Alpina offers wood impregnators and special enamels ideal for outdoor furniture and structures. Protect your outdoor patio furniture and pergolas with these durable products.

4. Can I test paint colors before buying?

Yes, Alpina provides sample pots so you can test colors at home against your existing sofas, curtains, and mirrors.

5. How do I choose the right paint for my project?

Alpina’s packaging includes easy-to-understand descriptions, and in-store displays offer color-matching tools. For larger renovations, consider updating your bathroom vanities or beds to complete the look.

• Modern, lively communication and impactful in-store displays make Alpina stand out.
• Packaging is designed for easy understanding by non-experts.
• Sample pots allow you to test color combinations with furniture and objects.
• Display tools help match colors seamlessly.
• The Living Style line includes 30 shades in four moods for every taste.

Browse Grand Goldman Home Decor

Discover unique craftsmanship home decor and furniture at the Grand Goldman Shop.

Best Products We’ve Tested and Rated

Our testing team has hands-on reviews of fitbit seniors, rollator walkers seat, smart watch seniors, upright walker seniors, and lightweight mobility scooter. Every option below was compared across price, build quality, and real-world performance, with honest pros and cons. We update these guides regularly as new models arrive, so the recommendations stay current.

Our testing team has hands-on reviews of rollator walker seat, mobility scooter heavy adults, walkers seniors balance problems, nontoxic sunscreens dermatologists use, and undereye concealers over 35s expert guide. Every option below was compared across price, build quality, and real-world performance, with honest pros and cons. We update these guides regularly as new models arrive, so the recommendations stay current.