Indian Super League Seeks to Ride World Cup Wave in 2025 2026

The Indian Super League is preparing to kick off its new season on September 4, aiming to transform the quadrennial World Cup passion into perennial domestic interest. After a year of negative headlines and a truncated campaign, the league’s 14 clubs have been given control of commercial and marketing rights, a move that could reshape football in India.

World Cup Interest Fuels Domestic Hopes

Although India did not qualify for the World Cup, the tournament drew enormous viewership across the country. Ravi Puskur, CEO of FC Goa, notes that the World Cup “puts football at the centre of the conversation” in a way a domestic league alone cannot. The challenge for the ISL is to convert that temporary excitement into long-term fan loyalty.

“Our job now is to give fans a reason to transfer that excitement to their local club,” Puskur said. The league’s timing—immediately after the World Cup—could not be better for capturing the attention of new and returning fans.

Key Changes for the New Season

After the All India Football Federation (AIFF) failed to secure a commercial partner following its 15-year deal with Reliance, the ISL faced delays and uncertainty. The new season marks a fresh start with several structural improvements:

• Full 26-game home-and-away schedule running for eight months, replacing the truncated 13-game campaign.
• Club control over commercial, marketing, and sponsorship decisions, while AIFF retains administrative oversight.
• Planned rebranding of AIFF to Bharat Football Federation, signaling a new era for Indian soccer.

This decentralization of power gives clubs a direct stake in their own profitability and growth, a critical shift from the previous centralized model.

Comparison: Old vs. New ISL Structure

What This Means for Indian Football

Shaji Prabhakaran, former AIFF general secretary, described the new arrangement as “starting afresh and building on this.” The league now has a foundation for sustainable growth, both on and off the pitch. With more control, clubs can better engage local communities and attract regional sponsors.

The ISL’s ability to retain talent will also improve. During the off-season, several players left due to uncertainty. A stable, full-length season with club-driven marketing should help keep top Indian and foreign players in the league.

FAQ

With the World Cup still fresh in fans’ minds and a revamped structure in place, the Indian Super League has a unique opportunity to capture sustained interest. The coming months will reveal whether this wave of optimism translates into lasting growth for Indian football.