The Kremlin links to a £600m UK theme park have raised serious questions about Puy du Fou's business ethics and historical narrative. As the French company awaits planning approval for a massive Oxfordshire attraction, new evidence reveals its past partnership with sanctioned Russian oligarch Konstantin Malofeyev.
Puy du Fou's Controversial Russian Partnership
In 2014, shortly after EU sanctions were imposed on Malofeyev for his role in the annexation of Crimea, Philippe and Nicolas de Villiers traveled to Yalta. There, they met with Vladimir Putin and discussed building two theme parks in Russia, including one in occupied Ukrainian territory.
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The proposed parks were to be a joint venture with Malofeyev, aiming to "highlight Russia's history and the significance of Russia's soul." However, these plans never materialized, and Puy du Fou has since downplayed its Russian connections.
Sanctions and the De Villiers Family
Konstantin Malofeyev, known as the "Orthodox oligarch," is a far-right ultranationalist media mogul. He was sanctioned by the US and EU for allegedly providing backing for the Crimean invasion. The De Villiers family's decision to engage with him despite these sanctions raises ethical concerns.
Puy du Fou's current project in Oxfordshire promises to dramatize over 1,000 years of British history, but critics question whether the company's own past is being accurately portrayed.

Financial Implications for the UK Theme Park
The £600m investment in rural Oxfordshire includes re-enactments, mock medieval castles, themed villages, hotels, and restaurants. This significant financial commitment highlights the scale of Puy du Fou's ambitions in the UK market.
However, the company's Russian ties could affect its reputation and public trust. A comparison of Puy du Fou's Russian venture and UK project reveals stark differences in transparency and stakeholder engagement.

| Project | Location | Partnership | Status |
|---|---|---|---|
| Russian Parks | Crimea, Ukraine | Konstantin Malofeyev | Abandoned |
| UK Theme Park | Oxfordshire, UK | Independent | Pending Approval |
Key Takeaways from the Russia Links
- Sanctioned individuals: Puy du Fou engaged with a sanctioned oligarch despite international restrictions.
- Historical narrative: The company's portrayal of history may be selective, omitting its own controversial past.
- Ethical concerns: The De Villiers family's actions raise questions about due diligence and corporate responsibility.
- UK investment: The £600m project could boost local economy but faces reputational risks.