Did you think there was no direct relationship between music and watchmaking?David Guetta and TAG HeuerThey believe so and to explain it they met to give theSee you laterto the season of the most electronic island in the world and present the next TAG Heuer #MondayMonday auction on September 4. Ibiza was the scene of an event organized at the watch brand's boutique in Ushuaïa, one of the most popular hotels on the island and where David Guetta is a resident DJ. There the musician explained the similarities that exist between the world of watchmaking and the music industry, citing words such as “precision, technology or innovation.” For Guetta, in the world of watches, technology helps to generate emotions just like music does and that is why it is so important among young people.
With more than 10 million albums and 50 million songs sold around the world, David Guetta is the producer with the greatest presence on social networks with more than 83 million fans, and has been part of the TAG Heuer family of international ambassadors since 2015. «The music industry is like the watch industry. It changes rapidly and is constantly reinventing itself. "We are always challenging ourselves in terms of technology and innovation, and we must be aware of microtrends to be able to predict tomorrow and generate emotions in our audiences," said the DJ who had, of course, a few words for Ibiza as a source of inspiration for him and also for the new album he is currently recording. The party, which was attended by the cream of the island and which lasted until dawn, was attended by numerous personalities of music among which was the young Dutch producer and DJ Martin Garrix.
As a sign that vinyl will also have great importance in the future, Guetta took the opportunity to present a live remix recorded on this medium that will be on sale at TAG Heuer's #MondayMonday auction on September 4. Proceeds from this sale will be donated to the Brigdes for Music charity. The organization, chosen by the DJ, is a non-profit association that brings together the main players in the music industry and supports the sustainable development of music in developing countries.
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