An audience of 100 million in the US and more than one billion in the world is not bad territory to announce a milestone. The watch manufactureTAG Heuer and the Nissan NISMO teamYesterday they chose the venue for the American Football Championship Final, the well-knownsuperbowl, to announce their collaboration in the legendary Le Mans 24 and the FIA World Endurance Championship (WEC). TAG Heuer thus becomes the official timekeeper and watch of the automotive firm, accompanying it in the presentation of its new GT-R LM NISMO that will race in the WEC in the highest category.
Together with both will be Marc Gené, the first driver who will put his great experience on the road against Peugeot Sport in 2009 at Le Mans and with Audi Sport in 2012, 2013 and 2014. All the drivers in this alliance betweenTAG Heuer and Nissan NISMOwill have the opportunity to use aMonaco chronograph. A tribute to Steve McQueen, and his legendary film,Le Mans. The blue-eyed icon wore the square blue chronograph, which later became an iconic TAG Heuer piece.
TAG HeuerIt has a long history in Le Mans since the 70s with Ferrari and then with its five consecutive victories, with Peugeot Sport in 2009 and with Audi Sport from 2010 to 2013.
“We are delighted to welcome TAG Heuer to the Nissan NISMO team,” said Darren Cox, NISMO Global Director of Brand, Marketing and Sales.TAG Heuer"It is synonymous with success at Le Mans and we will do everything possible to continue this tradition."
On February 1, thousands of spectators around the world were able to delight in the red lines of the car and the presentation of the drivers' overalls splashed with the logo ofTAG Heuer. For Jean-Claude Biver, CEO of TAG Heuer and president of the watch division of the LVMH Group, the brand was looking for an innovative partner to return to racing: "Nissan NISMO is the perfect challenge. A pioneer in terms of automobile technology and also in its way of communicating with young people.
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