TAG Heuer and the Premier League seal the signing of the year. Both companies have celebrated the appointment of the watch brand as the official timekeeper of the English league by holding two events simultaneously in Hong Kong and London. A two-way connection allowed them to establish communication between the two acts.
In the City, Richard Masters, chief executive of the Premier League; Rob Diver, CEO of TAG Heuer UK; and the general director of Premier League referees, Mike Riley; They sealed the agreement at the Café Royal, surrounded by guests, among whom coach Claudio Ranieri stood out.
At the same time, in the former British colony, Jean-Claude Biver, CEO of TAG Heuer and president of the watch division of the LVMH Group, symbolically sealed the agreement with Tom Greenwood, representing the Premier League, and English legend Peter Schmeichel. Among the anecdotes, it is worth highlighting that everyone was around a whole cheese of the Alpine variety that Jean-Claude Biver produces in Switzerland.
Thanks to this union all football matches and about twenty teams will be on time withTAG Heuer. The fourth referee's markers will be in the shape of a clockTAG Heuer Carreraand will showcase the name of the Swiss brand both on the English and Welsh fields and on television broadcasts to 185 countries. In addition, the referees will wear the newsTAG Heuer Connected martwatchin collaboration with Intel and Google Android Wear. Finally, the brand logo will appear on screen when matches are broadcast in the UK and in 730 million homes in Asia, Europe, Australia, the US and South America. Naturally, the watch brand will also appear on the company's digital communication platforms.Premier League, including its website and social networks.
In response to this event, Jean-Claude Biver stated that "our association with the Premier League seals TAG Heuer's important and solid involvement with football. We are especially proud and pleased with this association, as it will be key in promoting the brand and its football activities in Asia and around the world."
For his part, Richard Masters added that they were “excited about this new partnership withTAG Heuer, which will become the first official watch and the first official timekeeper of thePremier League. TAG Heuerhas a fantastic history of dedication to the sport, making the brand a perfect choice for thePremier League. This year we are witnessing one of the most disputed seasons of thePremier League, a fact that has provided an excellent platform for thePremier Leaguecarry out this new association.”
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