TAG Heuer expands its horizons and has joined forces with the English soccer team Manchester United as its new Official Timekeeper and Global Partner.The agreement between the cutting-edge Swiss watchmaker and the most popular football club was celebrated in Beijing with some United players such as Wayne Rooney, Ashley Young, Marcus Rashford and Henrikh Mkhitaryan, along with United ambassadors Ji Sung Park and Denis Irwin.
This new partnership, in addition to promoting the watch brand in Asia, adds a new member to its already extensive collaboration with other major soccer events: the English Premier League, the German Bundesliga, the Spanish La Liga, the American Major Soccer League (MSL), the Super League of the Chinese Football Association, the International Champions Cup (ICC) and the Copa América, as well as the Australian National Soccer Team.
At the presentation of such a prestigious union, there was no shortage of key personalities such as Jean-Claude Biver, CEO ofTAG Heuerand the President of the Watch Division at LVMH, who noted that «Manchester United is the most prestigious football team in the world. This collaboration willTAG Heuera big boost along the way, especially in China.TAG Heuer no sponsors, se associatewith emblematic organizations, people and teams with whom it shares the same values and a strong vision.With Manchester United we communicate passion, emotion, joy, dreams, team spirit, organization, strategy and finally victory, values that we also share as a brand and, more importantly, with the people who buy and wear our watches.
For his part, Manchester United Group CEO Richard Arnold commented: “This key partnership has come at a very exciting time in our history. Led by our new manager, we are proud to be in China, where we enjoy great and loyal support, preparing for an important season ahead. InTAG Heuerwe have a partner who is naturally prepared to support us, among other things, because of what we share. Our vast history goes back to the same time; We have both overcome challenges and come out stronger in ourconstant search for the highest level of performance. Our prestige is due to our unwavering commitment to being pioneers. Above all,TAG Heuer"Understands that the journey always continues as time does, and I am very proud to say that we are now on this journey together."
The presence ofTAG HeuerDuring the 2016/17 Premier League will take place via digital billboards at Old Trafford, watches made especially for this partnership will be displayed at the Manchester United stadium, including in the team's dressing room, as well as at the Aon training complex and offices in Manchester, London and Hong Kong. The brandTAG Heuerand its motto#DontCrackUnderPressureThey will be present on all Manchester United digital platforms, including their website and social networks.
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