Australia's smoking rates have fallen to a historic low of 5.6% among those aged 14 and above, according to the latest Australian Institute of Health and Welfare (AIHW) National Drug Strategy Household Survey. This marks a significant drop from 8.3% in 2022–23 and positions the nation well ahead of its National Tobacco Strategy target of less than 10% by 2025. However, the survey also reveals a troubling rise in illicit tobacco use among those who still smoke, highlighting new challenges for public health officials.
Key Findings from the 2025 AIHW Survey
The survey, which included over 17,500 participants nationwide, shows that daily tobacco smoking has declined sharply. More than two-thirds of Australians aged 14 and over have never smoked—a historic high. Yet, among current smokers, 34% reported using illicit tobacco recently, up from 16.7% in 2022-23. This includes both branded illicit tobacco (without plain packaging and health warnings) and unbranded products sold loose in plastic bags.
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Illicit Tobacco Trends
Approximately 22% of smokers purchased branded illicit tobacco in the past three months, with 57% buying it from tobacconists. One in six smokers used unbranded products. Despite these trends, overall nicotine use is declining, falling to 15.2% in 2025 from 17.4% in 2022-23. The Cancer Council Australia's CEO, Jacinta Reddan, called the data encouraging but warned that illicit tobacco undermines cessation efforts.
Comparison of Smoking and Vaping Data
| Indicator | 2022-23 | 2025 |
|---|---|---|
| Daily smoking rate (14+) | 8.3% | 5.6% |
| Illicit tobacco use among smokers | 16.7% | 34% |
| Overall nicotine use | 17.4% | 15.2% |
| Never smoked (14+) | ~65% | >67% |
Key Takeaways for Public Health
- Smoking rates have dropped below the 2025 national target of 10%, now at 5.6%.
- Illicit tobacco use has doubled among smokers, posing new regulatory challenges.
- Vaping rates have stabilized, contributing to overall nicotine decline.
- The government's target is to reduce daily smoking to 5% or less by 2030.
FAQ
What is the current smoking rate in Australia?
As of 2025, the daily smoking rate among Australians aged 14 and above is 5.6%, the lowest ever recorded.
Why is illicit tobacco use rising in Australia?
Illicit tobacco use has increased due to higher taxes on legal cigarettes, making illegal products cheaper. Many smokers buy from tobacconists or use unbranded products.
How does the AIHW survey measure nicotine use?
The survey collects self-reported data from over 17,500 people on smoking, vaping, and other nicotine products, including illicit tobacco and cessation aids.
With smoking rates at an all-time low, Australia is on track to meet its 2030 target of 5% or less. However, the rise in illicit tobacco use demands stronger enforcement and public health campaigns to ensure continued progress. For more insights on Australia's health trends, explore our Australia section.