The latest Ipsos survey reveals a deep British public pessimism that new Greater Manchester Mayor Andy Burnham must confront. Over half a century of data from the Understanding Society study shows that citizens feel the social contract is broken, trust in politicians has plummeted, and contradictory demands for lower taxes and better services dominate the national mood. Burnham inherits a populace that is grudging, angry, and expectant of failure. Can he lift their hearts and restore faith in governance?
The State of Public Trust
According to the Ipsos report, trust in politicians has fallen from 33% in 1989 to just 20% today. The decline reflects a broader disillusionment with the political system. Only one in five Britons believes politicians are good people. This erosion of trust is compounded by a feeling that the social contract is broken—citizens believe they give more than they receive and that the system works against them.
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Contradictory Demands
Britons admire countries like Sweden for their high standard of living and public services, yet they resist the taxation required to fund them. Sweden’s tax-to-GDP ratio is 42%, while the UK’s sits around 33%. The Ipsos survey notes a sharpening friction between high expectations for the NHS and other public services and a declining appetite for the taxes needed to sustain them. This “impossibilism” presents a major challenge for any leader.
| Country | Tax as % of GDP | Public Satisfaction (Approx.) |
|---|---|---|
| UK | 33% | Low |
| Sweden | 42% | High |
| Germany | 39% | Moderate |
As Gideon Skinner, Ipsos’s director of UK politics, observed: “We are seeing a public friction between high expectations for public services like the NHS and a declining appetite for taxation.” This divide between collectivists and individualists has deepened, making it harder to build consensus for reform.
Key Takeaways from the Survey
- Trust in politicians is at a historic low of 20%—a 13-percentage-point drop since 1989.
- Public desire for better public services remains high, but willingness to pay higher taxes is falling.
- The social contract is perceived as broken, with many feeling the system is rigged against ordinary people.
- Impossibilism—wanting more without paying more—dominates public attitudes, complicating policy making.
Can Burnham Make a Difference?
Andy Burnham, now the first Mayor of Greater Manchester after the region’s devolution deal, faces a monumental task. The Ipsos benchmark provides a raw portrait of his constituents. To restore trust, he must not only deliver effective policies but also communicate them in a way that makes people feel the improvement. As the article notes, even good policies are worthless if citizens don’t perceive the change. Burnham’s leadership will be tested by the need to balance fiscal reality with public sentiment.
FAQ
What is the Understanding Society study?
Understanding Society is the largest longitudinal household study in the world, run by the Institute for Social and Economic Research. It tracks shifting attitudes and behaviors in the UK over decades, providing invaluable data for policymakers.
Why has trust in politicians declined so sharply?
Trust has fallen due to a combination of broken promises, perceived corruption, and a sense that politicians are out of touch with ordinary people. The Ipsos survey shows that only 20% of Britons now believe politicians are good people, down from 33% in 1989.
Can Andy Burnham improve public sentiment in Greater Manchester?
Yes, but it requires a dual approach: implementing effective policies that improve public services and communicating those successes clearly to residents. Burnham must address the contradiction between high expectations and tax aversion while building a narrative of progress and trust.
In the end, the great purpose of politics is not just to make improvements but to make people feel them. As the ancient text says, without that feeling, it is “a sounding brass or a tinkling cymbal.” Burnham’s success will be measured by whether he can turn the tide of British public pessimism and restore faith in the social contract.