Tate Director Advice: Show More Art to Boost Visitor... 2026

The new Tate director faces a critical opportunity: display more of the vast collection hidden in storage. Currently, vast areas of Tate Modern and Tate Britain remain empty, frustrating visitors who expect to see world-class art. By showcasing overlooked works, the Tate can rejuvenate its galleries and deepen public engagement.

Why Showing More Art Matters

The Tate’s storage holds thousands of pieces rarely seen. A shift toward rotating displays would not only enrich the visitor journey but also honor the artists whose work is hidden. Increased exhibition space can attract repeat visitors and generate buzz.

Current Gallery Usage

Many galleries in Tate Modern are underutilized. The 2016 extension added significant floor area, yet much remains vacant. A strategic exhibition plan could fill these spaces with curated shows from the permanent collection.

Benefits of a Fuller Display

• Enhanced visitor experience – more art to see and enjoy.
• Educational impact – school groups can explore diverse works.
• Cultural preservation – reduces risk of damage from long-term storage.
• Increased revenue – higher ticket sales and membership renewals.

Expert Insight

Letters to the Guardian echo this call: “Show us more art.” The new director, Jessica Morgan, has the chance to transform the Tate into a dynamic museum that truly serves the public. Her appointment, despite a significant pay cut, signals a commitment to artistic integrity.

FAQ

In conclusion, the new Tate director has a clear mandate: open the vaults and let the art speak. With careful curation, the Tate can become a model for modern museums worldwide.