Sinéad O’Dwyer’s latest runway show featured plus-size models in a groundbreaking display of inclusivity at London’s Victoria and Albert Museum. The event, open to the public with £5 tickets, challenged fashion’s traditional size standards.
Why Inclusivity Matters in Fashion
O’Dwyer has long pushed against the industry’s insistence on thin body types. Since her London Fashion Week debut in 2021, she has used a size 18 sample—far larger than the typical size 4-8 used by most brands. This shift toward body diversity has won her awards and celebrity fans like Cardi B and Björk.
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The Current State of Size Representation
Despite progress, the Size Inclusivity Report by Vogue Business reveals that 97.6% of models on autumn/winter 2026 runways were “straight-size” (UK 4-8). This rollback to thinness aligns with broader cultural trends. Stylist Jeanie Annan-Lewin notes, “It coincided with Trump coming into power. There are fewer people of any minority across the board.”
| Year | Plus-Size Model Percentage (Runway) |
|---|---|
| 2023 | 3.4% |
| 2024 | 2.8% |
| 2025 | 2.4% |
| 2026 | 2.4% (projected) |
Key Takeaways from the Show
- O’Dwyer’s runway featured models of all sizes, from underwear to sequined suits.
- The event was open to the public for £5, breaking the exclusivity of traditional fashion shows.
- Performances by Jeanie and The White Boys added an artistic, interactive element.
- Inclusivity is not just a trend—it’s a proven brand ethos that resonates with consumers.
How the Show Compared to Luxury Fashion
“It’s a lot more appropriate for everyone than the luxury fashion system, which actually doesn’t really want everyone,” O’Dwyer says. Inclusive runway shows like hers democratize fashion, making it accessible both in terms of body size and ticket price.
FAQ
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Sinéad O’Dwyer’s work proves that size inclusivity is not just a marketing gimmick—it’s a necessary evolution for the fashion industry. By opening her show to the public and celebrating diverse bodies, she sets a powerful example for both emerging designers and established brands.