Unilever, the parent company behind Marmite, Dove, and Hellmann's, has warned of further price rises in the coming months as it grapples with soaring commodity and energy costs. The Anglo-Dutch giant reported a 5.8% underlying sales growth in Q2 but cautioned that the pace of price increases will accelerate in the second half of the year.
Why Unilever Is Raising Prices
Unilever faces rising costs for raw ingredients, packaging, and transportation, driven largely by higher oil prices and supply chain disruptions. Although temporary factors like World Cup promotions slowed price hikes in Brazil, the company told investors these are “temporary factors” and that “underlying price growth” will pick up again.
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Commodity Costs and Global Pressures
Since the US-Israeli conflict affected tanker traffic through the Strait of Hormuz, oil prices have remained volatile. Even with temporary ceasefires, manufacturers like Unilever have not seen sustained relief. The company is passing these higher costs to consumers through shelf price increases across its portfolio.
| Product Category | Expected Price Impact |
|---|---|
| Spread (Marmite, etc.) | Moderate increase due to ingredient costs |
| Personal Care (Dove, etc.) | Higher prices from packaging and logistics |
| Ice Cream (Magnum, Ben & Jerry's) | Seasonal rise, but sustained by energy costs |
| Cooking Sauces (Hellmann's) | Driven by edible oil commodity prices |
Brand Loyalty vs. Private Label
Despite rising prices, Unilever claims consumers are sticking with branded products rather than switching to cheaper unbranded alternatives. Victoria Scholar, head of investment at Interactive Investor, noted that Unilever’s brands enjoy strong loyalty even amid cost-of-living pressures. This loyalty gives Unilever pricing power that smaller competitors lack.
Impact on UK Inflation and Interest Rates
UK inflation fell to 2.6% in June, but economists warn that if oil prices return above $100 per barrel, the Bank of England may need to raise interest rates again. Former IMF chief economist Mohamed El-Erian flagged that sustained oil increases could force central banks to revise forecasts upward.
Key Takeaways
- Unilever will push through more price hikes in H2 2025 as commodity costs rise.
- Brand loyalty remains strong, but margin pressure continues.
- Oil prices and geopolitical tensions are key drivers of cost inflation.
- Consumers may see higher prices across Marmite, Dove, and Hellmann's.
- Rising costs could also influence broader monetary policy in the UK.
FAQ
Why is Unilever raising prices again?
Unilever is raising prices to offset rising commodity costs, particularly for oil-based ingredients, packaging, and transportation. The company expects price growth to accelerate in the second half of the year.
Which Unilever brands will be affected?
Key brands include Marmite, Dove, Hellmann's, Magnum, Ben & Jerry's, and other household staples. The price increases will vary by category.
How long will the price rises continue?
Unilever expects underlying price growth to accelerate in the second half of 2025 as commodity-driven pricing lands in the market. The duration depends on global oil prices and supply chain stability.
As Unilever navigates these challenges, consumers should brace for higher prices at the checkout. Staying informed about the causes—and the company’s strategy—can help households plan their budgets and explore alternative options if needed.