The combination of the specialized knowledge ofHublot, the creativity ofLapo Elkanand the treasures of the great Italian tailorRubinaccijewels are born as unique as theClassic Fusion Italia Independent collection. A set of watches where the limits of the art of haute couture and the magnificent technical craftsmanship of the Swiss house are blurred.

The association between "these three savoir-faire" was born in 2014 with the desire to "put Hublot's capacity for technological innovation and willingness to experiment at the service of this monument of Italian elegance that is the Rubinacci house, and of Lapo Elkann's incomparable sense of style", as pointed out by Ricardo Guadalupe, CEO ofHublot.

Previous collections were based on the legendary Big Bang Unico model. Now, the magical creativity of the brilliant creative team has designed theClassic Fusion Italia Independent collection, in which the classic and the innovative merge.



This has been a project made to measure byLapo Elkann, named several times “the most elegant in the world” and which has transformed personalization and tailor-made as its great signature. Likewise, he has applied his specialized knowledge in the creations he designs forHublot e Italia Independent.


On the other hand, the choice ofSartoria RubinacciIt was not the result of chance since Rubinacci has revealed itself as the institution of good taste and masculine elegance. TheRubinacci houseIt has the most beautiful collection of antique fabrics that exists.



Among the beautiful crow's feet, tweeds and velvets of all kinds,Hublot y Lapo Elkannhave found a collection of tartans – woolen fabrics with colored checks – dating back to the 70s and which they have given a second life by integrating them into theClassic Fusion Italia Independent collection. Thus, dials and straps have been manufactured using these precious fabrics to give this range of 45 mm diameter watches supreme elegance.
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