There is no better way to present the newAquaracer Black Titanium by Tag Heuerto do it to the rhythm of the best electro dance music with the great DJs of the moment and brand ambassadors,David Guetta and Martin Garrix. The place chosen for this event could not be other than Ibiza, cradle of the birth of EDM, and specifically the wonderful Villa Puig Redo inTAG Heuer.
Tag Heuerand these two prestigious DJs successfully share the motto#DontCrackUnderPressure. Since they began in the competitive world of music,David Guetta and Martin GarrixThey have known how to live up to the great pressure of fame, always managing to maintain their goal. Just likeTAG Heuer, continue to advance and make their prosperous path, always driven by the passion for a job well done.
Jean-Claude Biver, CEO of TAG Heuer and Director of the Watch Division of the LVMH Group, stated: "both the logo and our philosophy recognizeTAG Heueras the avant-garde Swiss watchmaker since 1860. Which means that being connected to the future and younger generations is part of our DNA. I am very proud to haveDavid Guetta and Martin Garrixas our ambassadors. They perfectly represent the spirit#DontCrackUnderPressureand they allow us to connect the brand with youth because they speak the same language.
After the presentation of the watchAquaracer Black Titanium,A fantastic surprise awaited attendees. Eight elite footballers, living legends ofLaLiga, they were waiting with shirts in hand for Jean-Claude Biver, David Guetta and Martin Garrix to start the football challengeTAG Heueragainst a giant target in the shape of a Carrea Heuer 01 chronograph. A symbolic way to start the new season.
TAG Heuermaintains a creative power that challenges conventions thanks to the great aesthetics, quality, precision and exclusivity that they imprint on their creations. The essence of Tag Heuer is based on three pillars: avant-garde, affordable luxury and quality. A young spirit connected to the future that wants to stay alive, active and flexible by incorporating elements that enrich it now and always.
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