WSL Sunday Evening Kick-offs Return for 2026-27 Season 2026

The Women's Super League (WSL) is bringing back Sunday evening kick-offs as part of a major broadcast overhaul for the 2026-27 season, aiming to boost viewing figures and attendance. This strategic shift comes after last season's lunchtime-heavy schedule diluted audiences.

New Broadcast Slots and Rights Holders

Sky Sports, holding live rights for 163 of 182 games, retains the Saturday 12:45pm and Sunday noon slots but gains new regular slots at 7pm Friday and 6pm Sunday. The BBC will show 19 matches live at 12:30pm Saturdays and 2:30pm Sundays.

This move follows extensive consultation with broadcasters, clubs, and fans to maximize TV audiences and matchday attendances. The Sunday evening slot was previously dropped due to poor attendance, but it was Sky's best-performing slot in 2024-25 with an average audience of 144,000.

Balancing Fan and Broadcaster Interests

The new 6pm Sunday kick-off (45 minutes earlier than before) aims to avoid clashes with Premier League 4:30pm games, while derbies and Friday evening matches will be prioritized for these slots. The WSL hopes this balance will satisfy both broadcasters and fans.

Comparison of Old vs. New Schedule

Key Takeaways for Fans and Clubs

• More evening matches for better TV ratings.
• Derbies scheduled for prime slots.
• Reduced overlap of simultaneous kick-offs.
• Clubs will see improved attendance potential.

Impact on Viewing Figures and Attendance

Last season, multiple televised matches at the same time diluted audiences, with Sky's lunchtime games averaging only 59,000 viewers for a top Arsenal match. The new spread across weekend slots is designed to create appointment viewing.

By reintroducing Sunday evening games, the WSL leverages proven popularity while addressing fan feedback with an earlier start time. This data-driven approach could boost overall engagement.

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