OBI has launched a heartwarming new initiative in partnership with the Bambino Gesù Foundation to support the I4children project, which provides accommodation for families of young patients at the Bambino Gesù Pediatric Hospital. This campaign, titled “A Heart as Big as a House,” was introduced on Mother’s Day and aims to welcome families from across Italy and disadvantaged countries who need a place to stay while their children receive care.
How to Support the Project

Throughout May, you can support I4children by purchasing a rose at 50 OBI stores in Italy. For every rose bought, OBI will donate €2 to the project. Want to make your own home more welcoming for family and guests? Check out our home improvement collection for cozy upgrades, or browse sofas and beds to create a comfortable guest space.
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Why This Matters
Having a place to stay near a hospitalized child can make all the difference. If you’re looking to create a nurturing environment at home, consider rugs for warmth, curtains for privacy, or lighting to set a calming mood.
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Frequently Asked Questions
1. What is the I4children project?
I4children is a social initiative that brings together companies and individuals to support the growth projects of the Bambino Gesù Pediatric Hospital, focusing on accommodation for families of hospitalized children.
2. How can I contribute?
You can purchase a rose at participating OBI stores in Italy during May. Each rose triggers a €2 donation from OBI. To make your own home more supportive, explore our kitchen islands and carts or dining tables for family gatherings.
3. Can I donate directly to the foundation?
Yes, you can also donate directly to the Fondazione Bambino Gesù. For home projects that support family well-being, check out bathroom vanities or mirrors.
4. Where can I find more information?
Visit the official OBI or Bambino Gesù Foundation websites. For inspiration on creating a welcoming home, browse wall decor or storage benches.
5. Are there other ways to help?
You can spread the word on social media or organize local fundraisers. For outdoor family spaces, consider garden supplies or outdoor patio furniture.
DIY Tutorial: Build a Trellis for Climbing Plants
Looking for a DIY project to beautify your garden? A climbing plant trellis is easy to build and adds charm to any outdoor area. You’ll need wooden stakes, wire or string, and basic tools. For supplies, visit our garden supplies section. Once built, decorate with outdoor decor or add outdoor lighting for evening ambiance. If you have a larger space, a pergola or gazebo could be the perfect next project.
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