Apple has sharply raised the prices of external drives 2026

Apple has raised prices on external SSD and storage products, with demand from the AI market pushing costs and availability.

Apple has raised prices for several external drives available through its online store and brick-and-mortar stores, at least in America. The development is linked to the general pressure on the memory and storage market, as the demand for artificial intelligence infrastructure absorbs large amounts of RAM and SSD chips.

Big increases on specific models

The revaluations recorded are not small. A typical example is a 4TB SanDisk SSD, which from around $500 is now close to $1,200, while a 1TB version of the same company has risen from $120 to over $350.

What stands out is that the new prices are not just for one sales channel. The changes appear both on Apple's website and in its retail presence, indicating that the cost pressure has already been passed directly to the end consumer.

AI raises the pressure on memory and storage

This picture is part of a wider problem of supply and demand in the technology market. The increased need for memory and storage chips, due to the development of AI infrastructure, is now affecting not only device manufacturers but also the very retail products that reach the shelf.

Although Apple determines the final prices in its stores, its influence is not absolute, as the suppliers themselves pass on the cost of the products they stock. This means that the pressure does not start at the point of sale, but earlier, in the supply chain itself.

It is not only a matter of price, but also of availability
The problem is not limited to revaluations. Availability also appears to be tight, so those looking for external drives through Apple may find stocks limited.

This trend does not seem to concern only Apple. The same picture of limited stock and increased costs is found in the storage market more generally, even in categories such as mechanical drives, which shows that the tightness in the supply chain has become wider.

For the end user, the bottom line is simple: buying external storage is becoming more expensive and less predictable. Based on today's data, scaling back doesn't seem imminent, as demand from the AI space remains strong and production capacity takes time to adjust.

SOURCE

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